Snickers Microsite

The Snickers x Spotify microsite was developed to help users overcome frustration (or hanger) by creating personalized, mood‑based playlists. The project required building a responsive, multilingual microsite accessible across 28 countries and translated into 32 languages, including complex scripts like Arabic and Cyrillic.

Despite the challenges of multilingual support, the microsite maintained performance and responsiveness, ensuring users could easily create personal playlists no matter their language or location.

The Snickers x Spotify project successfully rolled out across multiple territories, delivering a cohesive and personalized user experience.

By leveraging React/NextJS and focusing on internationalization, we were able to deliver a product that met the diverse needs of a global audience. This highlights the importance of scalability and flexibility in both design and front-end development.

More about this project from the designer, on Luca Casazza's website: (https://lucasazza.com/projects/snickers)