London Fashion Week

For London Fashion Week, I was responsible for leading the front-end team to optimize the platform’s performance and implement new page types. The main challenge was to develop a live scheduled stream of pre-recorded content, that allowed event administrators to organise the broadcasts with a curation of private YouTube videos.

Other key elements of the project included maintaining high performance during peak user activity and ensuring the platform could be updated at a moment’s notice. This included being live tech support during the event itself to address any issues quickly, and ensure a seamless experience.

The London Fashion Week platform was able to handle the large traffic volumes and was an overall success. The new page designs and user interface were well-received, reflecting the event’s high-fashion brand.

This project differed from the quick turnaround briefs of fast moving campaigns, and required more thoughtful long term solutions that supported the brand aesthetic. By using React/NextJS to focus on optimisation and considered implementation of new site features, we were able to ensure the product met the demands of both the client and its' users.

More about this project from the designer, on Luca Casazza's website: (https://lucasazza.com/projects/londonfashionweek)